Something that every queer person, and most other people who are on twitter, has heard about is the concept of ‘queerbaiting’. There’s a lot of debate about the term and what it means, but for the most part, it ends up meaning media (film, tv, books, ect) that tries to entice the queer viewers by hinting at a queer relationship but never carrying through.
For the most part, I as an avid lover of film and TV ignore this entire concept. Most of the things I see labeled ‘queerbaiting’ are just fan interpretation and the cast embracing fans having fun. Often things that are labeled as being ‘queerbaiting’ are either things where we just perceive something platonic as romantic or something that IS romantic is perceived to be slighted up against the heterosexual romantic couples. (I’m not saying this never happens, but I am saying it happens far less than people claim it does.)
I generally feel that you can’t decide something is queerbaiting when it’s viewers/readers who are making that decision based on their own expectations, not the intentions of the creators (there are exceptions, but very few). However, there is a form of queerbaiting that I think most people don’t identify as such that is the real problem, and that is when people identify something as positive queer representation when it isn’t.
Whether it’s people who work for the marketing team of a thing or just people who are writing about a thing for their own publications, there are so many cases in which people really do make queerbaiting an issue when it really wasn’t by the way they advertise or talk about something.
A good example recently would be how everybody started talking about how the new Power Rangers movie had a queer character just because someone asks a girl if she has boy problems and when she doesn’t reply, they change it to ‘girl problems?’ in a scene where that wasn’t even relevant. That entire movie was narrowed down to the discussion of the queer girl representation when honestly it wasn’t even a thing. Hell, that movie had far more diversity in race representation than most movies that come out these days, but nobody talked about it because all they cared about was the SLIGHT mention of potential queerness. And then, when the movie came out and there was no queer content, people were angry because they were promised something by the people talking about it before it was released.
The same happened with Beauty and the Beast, with Le Fou dancing with a guy at the end. That film got boycotted because of a slight hint that Le Fou and Happy In A Dress guy might have a thing for one another. (In a movie where a human girl falls in love with a monster dude. Seriously.) The point is, people try their best to go, “OH LOOK! WE HAVE QUEER PEOPLE!” to draw in viewers, or if it’s said by those not related to the marking team, then it’s done by writers who want hits on their website.
This is what to me the vast majority of queerbaiting actually is.
If not that, then it’s some bullshit where they claim something is positive queer representation when it’s really something very, very negative. A good example of this would be one of my favorite TV shows in the history of TV, a GREAT show, with a shitty promotions department. Yes, my friends, we’re talking about Kingdom.
Since it’s not the most well known show (it’s on a DirecTV only channel), I’ll give you the basics that are important for this discussion: The show is about a father and his sons who are MMA fighters and the youngest son we find out is a deeply closeted gay man to the point of driving him to breakdown. In the lead up to season two, Kingdom was promoted by talking about how Nate’s sexuality was going to be explored further and was going to become a bigger part of the story. They talked a LOT about how he was even going to have a sex scene in season 2. The actor, when interviewed, talked about how he filmed a sex scene where, “It’s really my body, it wasn’t a double in the sex scene.” The key words here are that it was marketed all season with those words: sex scene.
It was a rape scene. He was raped. Nate was drugged by a client he was a personal trainer for at a party and a man and woman had sex with him while his client sat in the corner and watched the ‘show’. The problem isn’t that there was a rape scene. It was horrific but tied into the plot really well. I generally DO NOT watch stuff with rape scenes, but this was very relevant to the plot, and the fact that Nate got raped was fine. Th problem is that they marketed it as “Nate’s going to have sex with a guy”, like it was a pro-queer moment in the season that was coming. It was made out to be something positive in the way of queer representation, when it was a rape scene. Nate didn’t have sex with a man, Nate was raped.
That is also REAL queerbaiting.
Marketing something as a queer sex scene and it ending up being someone being drugged and raped is absolutely queerbaiting. Marketing something as queer representation when it’s a slight moment of ambiguity is queerbaiting. Making a single line consisting of two words in the dialogue into something to be touted as queer representation is queerbaiting.
All of these things are for bigger deals than ‘these two characters flirted that one time so if they don’t end up together it’s queerbaiting’ or ‘the straight people kissed 4 times but the queer couple only kissed 2, this is queerbaiting!’ and all of these are a serious problem we really need to end when it comes to promoting movies and TV. Stop claiming there is queer representation where it isn’t. If you want to attract queer audiences then put actual queer content in your product, don’t claim it’s there when it isn’t.