This week for NMAC 3145 we had an assignment in which we had to do an ad campaign for some product we use doing 6 photographs.
I decided to do my project on my favorite k-pods: Green Mountain Sumatran Roast.
The idea is to pretend that you’re an advertisement firm hired to promote the product, so I have to think about the goal in this photo advertisement. I’m selling coffee that’s single-serve, fast-brewing, convenient coffee that still tastes good. My target audience for this is the person that’s always on the go and doesn’t need a whole pot of coffee. A good idea would be young business people or students, someone that’s likely unmarried (no need for a whole pot of coffee for just yourself) and likely needs to get their coffee in the morning as they’re on their way out the door to class or work. Ads like this would be best in magazines, online ads, and in public spaces like bus stops and on subway platforms, because the person likely to be the type that commutes and those are the types of items a commuter likely runs into.
My theme for my photo shoot is ‘getting ready for work’. It’s early, still dark out, and the person using the product is making coffee in between showering, getting dressed, running around getting everything ready for the day, ect. The idea I’m trying to sell is that with the convenience of Green Mountain Sumatran Roast in a k-pod for the Keurig, she can make her coffee and have time to drink it while she’s getting ready because it’s that fast and convenient.
Because I’m one person living in a house with 6 other people, the only time I could make use of the kitchen as a photography studio without people in and out was the middle of the night, which is also why I’m the photographer and subject in my project, because everyone else is asleep in the middle of the night.